Recapped: Bringing Greater Visibility and Accountability into Sales Processes

Having worked as a sales representative and later a VP of sales in reputed companies, Mark Fershteyn saw from close quarters how the lack of collaboration in the sales processes led to the loss of many deals. Sales reps would use countless tools to manage their leads and connect with clients. But complex deals required collaboration with clients, and most teams only relied on manual spreadsheets. To win complex deals, you often had to manage multiple stakeholders and tasks, at the same time, be on the same page as your clients, which was often difficult. It was this predicament, combined with Fershteyn’s vision to ease the management of complex enterprise sales, which spurred the genesis of Recapped.

Recapped’s namesake client-facing project management platform enables an enterprise’s sales team to manage and track their entire sales cycle—from onboarding clients to closing deals—and its related communication through a single platform. “Our overarching aim is to bring greater visibility and accountability into the sales processes by keeping all the stakeholders on the same page,” states Fershteyn, the CEO of Recapped. Powered by the motto, “for the salespeople, by the salespeople,” Recapped client-facing collaboration approach allows enterprise sales teams to collaborate with their clients on complex deals. Moreover, the platform’s design fosters the delicate and complicated relationship between a sales team and a potential buyer. In this regard, the platform also unifies CRM data, sales documents, and all sales communication in one place, which eliminates the need for sales reps to frequently switch between multiple applications. Therefore, the context of a message is never lost, and decisions and actions are taken faster.

Another integral feature of the Recapped platform is its seamless integration with Salesforce to help teams create action points, assign tasks, and chat with everyone in real-time. The platform also allows sales reps to create reusable templates for making professional proposals, thereby saving them repetitive work. To add to that, the platform helps renew client contracts automatically. What makes Recapped the best fit for today’s fast-paced sales teams is the fact, unlike legacy solutions that require vast expertise and time to be implemented and maintained, Recapped can be put to work in minutes, resulting in immediate ROI. Above all, when a deal is falling apart, Recapped notifies all the stakeholders in real-time to help them take quick corrective measures.


Our overarching aim is to bring greater visibility and accountability into the sales processes by keeping all the stakeholders on the same page

With such a robust platform, the company has scripted success for a multitude of organizations. In an instance, one of the fastest-growing real estate startups in the world approached Recapped, seeking to improve its entire sales cycle. Before partnering with Recapped, the client was losing most of the deals at the finish line. Along with several project management tools, the real estate startup tried everything from email to Google Docs and spreadsheets to manage the accounts and sales leads. Yet, they were not able to engage their clients effectively. As a result, they were losing 40 percent of their deals. After Recapped stepped into the picture, the client was able to create faster sales implementation plans using the platform, which they shared with the customers and guided them through the entire sales journey. This helped the real estate startup reduce their loss percentage from 40 to 10 and increase productivity by saving 4-5 hours of each sales rep’s time in a week. “We were able to bring in millions of revenue for our client in their first quarter alone,” informs Fershteyn.

Such a positive success story is but one of the many testaments showcasing the company’s proficiency in the sales realm. Today, with the ongoing COVID-19 pandemic, where most of the companies are working remotely, Recapped is even more suited to help the sales team streamline their work and collaborate effectively.

Striding ahead, the company aims to create a more collaborative environment by integrating with all the major enterprise tools such as Salesforce, Zoom, Slack, Gmail, and more. Recapped is also looking to incorporate artificial intelligence and machine learning with the integrated environment for offering predictive analytics. With the help of such foresight, the platform would be able to determine how successful sales reps are closing deals in less time and use that information to help the agents who are lagging, thereby improving clients’ overall sales processes. Given these facts, indeed, Recapped represents a modern way of accelerating and optimizing work and transforming the stagnant sales workplace cultures into ‘cultures of action.'

Company
Recapped

Headquarters
New York City, NY

Management
Mark Fershteyn, CEO

Description
The company provides a client-facing project management platform that enables an enterprise’s sales team to manage and track their entire sales cycle and its related communication on a single interface. The platform provides a seamless collaboration experience by unifying CRM data, sales documents, and communication in one place, which eliminates the need for sales reps to frequently switch between multiple applications. Therefore, the context of a message is never lost, and decisions and actions are taken faster

Recapped