Regalix: Designing Customer Journeys

Vikas Sharan, CEO
“Acquiring new customers is just the first step of the sales process,” mentions Vikas Sharan, CEO of Regalix, as he talks about the significance of going beyond acquiring customers and retaining them. When Regalix started out as a digital agency, its mission was to help businesses onboard new customers. However, gradually the Regalix team realized that this only marked the beginning of the sales process as clients started demanding a boost in wallet share. “For every organization, it’s essential to look at this process from an ongoing engagement perspective and nurture the acquired customers to maintain a long-term association and get repeat business,” explains Sharan.

Regalix works with enterprises in the hi-tech, ad-tech, and retail domains, helping them with customer acquisition, growth, and retention. Regalix assists businesses in customer onboarding, creating awareness about their products or services and maximizing the revenue.

While sophistication of technology plays a significant role in an organization’s operational efficiency, Sharan believes that innovation lies in the business model itself. “The only way to innovate with the business model is to leverage technology, people, processes to produce tangible business outcomes,” he adds. It is also essential for a business to utilize institutional knowledge to develop an understanding of the customers’ requirements, mine it using technologies such as artificial intelligence, and thereafter analyze the data obtained through this process to improve the overall sales process.

Regalix has invested its time and effort in building the infrastructure that allows it to integrate all the aforementioned factors. The company has designed ShareDemos—a sales enablement platform—to increase the sales of a business and reduce their average cost per conversion. In addition, Regalix is continuously developing AI and machine learning (ML) models to interpret and understand the sales process background. Currently, the firm is developing an app for data marts to predict where the customer is, in their adoption journey.


The company works with enterprises in the hi-tech, ad-tech, and retail domains, helping them with customer acquisition, growth, and retention


The company has worked with leading technology giants, including Google, VMWare and NetApp, among others. Regalix extended support to Google a few years ago when the tech giant witnessed a decline in spending on Google AdWords from small and mid-sized customers. Google had problems with maximizing revenue in this customer segment, as their advertisers were unable to make optimum use of the Google product, which became a problem for the company. Regalix came in to address the problem in partnership with Google, and started looking at data analytics to understand the client’s usage patterns. It created more intelligent customer journeys vertical by vertical, customer by customer. In addition, Regalix built a predictive model to help Google track its customers in their adoption journey. While assisting Google to solve the problems at scale, Regalix also created a program that today operates across millions of customers globally and generates a significant portion of revenue from Google’s small and medium customers.

Likewise, Regalix has helped hundreds of enterprises and their customers through each step of the customer journey by spreading awareness of their products and services, assisting them with purchase, adoption, and renewals. Going ahead, Regalix will continue to innovate and marry technology, people, and processes to create tangible business outcomes. The company looks forward to expanding its global footprint, which may require Regalix to look at data differently and set up operations with a new approach, but whatever it takes, Sharan believes it to be the next step to conquer.

Regalix News

Aragon Research Recognizes Regalix Nytro as a Strategic Innovator and Major Provider in the Globe for Sales and Coaching Report

PALO ALTO, Calif -- Regalix, a leader in sales enablement and revenue operations, today announced that its sales enablement and coaching platform Nytro has been recognized as an innovator and major provider in The Aragon Research Globe for Sales Coaching and Learning, 2020. Nytro's placement is due in part to its innovative use of AI/ML technology to power contextual guided selling and sales coaching and readiness analysis that can be done at scale.

In this second report, Aragon reviews the key trends in sales coaching and learning and provides some in-depth analysis of 15 major providers. In the post-pandemic time we are living in, onboarding can no longer be an in-person experience. While onboarding classes can take place via video meetings, having the right sales coaching and learning platform is critical to ensure onboarding can be done virtually. To meet these needs, a complete approach to learning is a requirement; simply having an LMS in place is no longer sufficient.1

"Regalix Nytro is a complete sales enablement and coaching platform and one of the strategic innovators in this year's Sales and Coaching report," said Jim Lundy, CEO of Aragon Research. "The Nytro platform allows enterprises to virtually onboard, train and coach reps at scale and offers content authoring making it easy to create and organize content."

In this era of COVID-19, digital selling is an imperative skill sellers must have. In order for sellers to be prepared for virtual selling, it starts with an effective sales coaching and learning platform (SCL). Regalix Nytro enables personalized onboarding, training and coaching via microlearning, assessments, videos and the ability for sellers to practice and master their sales pitch. Today's sales leaders realize they need more than an LMS to coach and train their sales teams. SCL platforms like Nytro deliver just-in-time knowledge and learning outcomes through continuous microlearning which engages sellers better than the old teach and test methods that LMS's offer.

"It's an honor to get recognized by Aragon Research as a strategic innovator in their Sales Coaching and Learning Globe Report," said Vikas Sharan, CEO of Regalix. "As a complete sales enablement and coaching platform, Regalix Nytro is a next generation solution that clearly addresses the current need for virtual coaching and enablement. We continue to push the boundaries of innovation and technology that solves real world problems for sales teams around the world."

Company
Regalix

Headquarters
Mountain View, CA

Management
Vikas Sharan, CEO

Description
Assists businesses in customer onboarding, creating awareness about their products or services, and maximizing the revenue

Regalix