Data Diversity and Cutting-Edge Insight For Sales And Marketing
Category: Sales | Presented By: Aberdeen Group
Today, the challenge for many organizations is that the variety of data needed for many innovative analyses is often locked away within other functional areas.
Even with the inherent value in traditional customer applications, presently most compelling insights are actually derived by combining multiple different types of disparate data.
This whitepaper focuses specifically on the sales and marketing functions to understand how this approach can draw us closer to our customers and elevate business performance.
Several common characteristics that helps to exploit the expanded variety of data:
Propensity to share data
Self-service data access